Nike SNKR XPRESS

In celebration of the 2016 NBA All-Star Weekend and the release of the new flyknit technology, Nike created an exclusive mobile retail experience on the streets of Toronto. The entire experience involved three distinct stages: a SNKRS XPRESS check-in station, a premium streetcar journey—dubbed the SNKRS XPRESS, and the final retail station where guests can pick up the exclusive merch they had the option to purchase on the streetcar.